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Get ready for the ‘Rawsche’ – Amazing Stripped Back 911

Posted on 05. Mar, 2010 by PB in 911

What do you get when you strip back a classic 1978 Porsche 911 and rebuild it into a one-of-a-kind marvel? That'd be the 'Raw Porsche'

To add media hype about VB Raw, the new and low-carbohydrate beer produced from Australia's top-selling brewing company Victoria Bitter, the company collaborated with artist/designer Paul Begg and stripped a Porsche 911 classic down to sheet metal and completely rebuilt the speedster, promising a "raw classic" like the brew.

The name "Rawsche" has been penned for the remodeled vehicle that was given away in a contest to one lucky Aussie named Shane Nelson.

Like Begg said, "What we're doing with the car is a perfect analogy of what they're doing with the beer. They're taking a full strength beer and stripping it down to its core ingredients and that's what we're doing with the Porsche."

The original Porsche 911, first designed in 1963, is still considered by many to be the most successful competitive sports car and a had a very long-running production history. That caused many eyebrows to raise in the classic car world when it was first announced that a 1978 model was going to be stripped down and rebuilt for marketing purposes.

However, once it was reported that the whole project and Begg's every move was going to be recorded on a webcam and posted for viewing at www.vbraw.com.au, interest grew, blogs began and people starting registering for the contest at a chance to win the timeless vehicle.

The reconstruction and recording began late October 2009 and was completed in January. Custom raw metal seats were inputed with stylish leather cushions, modern headlamps from a 993 revamped the front and a rounded bumper in composite fibre were included in the remake. The 50/50 Hella tail lights were removed from a 944 version and completed the makings of a pure original.

The massive stereo-system installed certainly upgraded the vehicle, as Porsche vehicles are known for their "no less than eight main bearings engines" and not so much their speakers. The system was even used as the DJ booth when a party was thrown in the workshop and DJ Yolanda Be Good spun for a six-hour fiesta full of VB Raw brews.

Begg also included a custom alloy valance that shows off a GT3 style muffler and added mat black and polished alloy body panels to the stunning silver shade, which aligns with his signature streamlining expertise.

Begg left a 10 year term as an advertising creative where he worked in Australia and Asia for major car clients like Toyota, Mitsubishi, Qantas, Foxtel, Kawasaki and Optus. He is now designing furniture, among other things, and you can find his work at www.flowstudio.com.

Video of the Rawsche in Action

So...what do you think? I bloody love it I have to say!!

Tags: porsche, rawche